TV & Radio Spots Address Crash Trends
Four of the most troubling crash trends are addressed in a new series of TV and radio spots airing this fall as part of the Alabama Department of Transportation’s Drive Safe Alabama traffic safety marketing campaign.
The TV and radio spots address seatbelt use, distracted driving, speeding and drunken driving. TV spots are airing on Raycom TV stations across Alabama on Thursday nights from late August through late October during the Raycom/Alabama High School Athletic Association Game of the Week. Each game will feature two 15-second safety messages, played back-to-back. The Game of the Week is a partnership between the AHSAA and its official broadcast partner, Raycom Media, to showcase high school football leading up to the Super 7 football championships in early December. ALDOT’s Drive Safe Alabama traffic safety marketing messages will also air during the Super 7 broadcasts.
Radio spots are airing during gameday broadcasts of Alabama and Auburn football games. The 2014 college football season marks the third year ALDOT is using the Alabama and Auburn radio networks for safety-related messages. ALDOT’s partnership with the radio networks also includes live, in-game safety messages by the announcers and one gameday presence on each campus.
“We’re focusing our messaging efforts on four areas of concern pulled from the Strategic Highway Safety Plan,” said Tony Harris, ALDOT’s chief of media and community relations. “Research shows that a significant number of crashes are tied to driver behavior. The messages we’ve created are aimed at encouraging drivers to make choices to reduce their chances of being injured or killed in a crash. Choosing to wear your seatbelt, drive the speed limit, and not drive while distracted or drunk could be life or death decisions when you’re behind the wheel.”
More information on the Thursday Night Games of the Week can be found at pathtotheplayoffs.com. Look for additional details on the gameday traffic safety marketing effort at Alabama and Auburn in the next Safety Spotlight.