ALDOT’s Traffic Safety Marketing Efforts Take New Direction
The Alabama Department of Transportation is adding a full-time communications professional to coordinate traffic safety marketing efforts associated with its Drive Safe Alabama initiative.
Donna Jackson, a long-time PR/marketing practitioner in the Montgomery area, joined ALDOT’s Media and Community Relations staff effective Sept. 2. Her main duties will be coordinating the Drive Safe Alabama traffic safety marketing activities. M&CR Bureau Chief Tony Harris will continue providing overall strategic direction for the program.
Jackson is a former marketing and communications staff member with MAX Credit Union in Montgomery, and most recently directed PR, internal/external communications and membership for the Prattville Area Chamber of Commerce. She earned her bachelor’s degree in communication from Auburn University.
Drive Safe Alabama is the branded traffic safety marketing campaign that grew out of the 2012 edition of ALDOT’s Strategic Highway Safety Plan, a document required by the Federal Highway Administration. ALDOT’s Drive Safe Alabama program addresses the increasing federal emphasis on traffic safety marketing and education.
Jackson’s initial goals will include reviewing ALDOT’s recent traffic safety marketing efforts, finalizing a strategic marketing plan for the next 24 months and producing a monthly e-newsletter to safety stakeholders. The e-newsletter will replace the previous safety spotlight and calendar that was distributed via e-mail by Modal Programs.
Eventually, the Drive Safe Alabama campaign will be fully integrated into ALDOT’s new Region structure, with local communications and outreach activities coordinated by the Region public information officers and Region staff.